At ETH in Switzerland, a fellow student and myself founded Alter Ego, a digital software solution that can lower operating costs, improve customer experience and reduce emissions in the on-line fashion industry. As we started evolving our business idea to a concrete business case, we reached out to Debbie for coaching and business advice. Not only has she helped us sharpen our business case, she helped us develop strategy and memorable pitches that have given our idea traction. During some of our business and execution challenges, she coached us with brilliant insights and practical advice. This really supported our motivation to persist through the highs and lows. Debbie was and remains our main advisor and continues to stand behind us as we drive our business forward.
